Rooted in the Valley. Made with Purpose.

Pure Valley was born from a simple idea — that what we put into our bodies should be fresh, intentional and made with ingredients we can feel good about.

Based in the heart of Carson Valley, we craft raw cold-pressed juices, wellness shots, smoothies and açaí bowls using thoughtfully selected ingredients and a whole-food approach to wellness.

What began with a passion for creating better, cleaner options has grown into something much more — a mobile juice bar and wellness experience bringing Pure Valley throughout Carson Valley, Lake Tahoe and beyond.